I found an interesting story concerning the use of contextual advertising and "Google" style searches as a method of inducing more advertisement on TV. As media converges ever more, it seems logical to me that internet advertising would find a home in television. See what you think.
May 14, 2006
Well, this is my first post on this blog. I'm looking forward to engaging in a discussion on the legal aspects of internet advertising and new media law. This is an area which, in my view, really constitutes the "wild west" of internet law. It's not just banner ads – instead, the area focuses more on the value of the brand at the internet level and the protection of brand value through the use of UDRP proceedings, ICANN rules and, of course, traditional copyright and trademark principles. That's why its such an intersting area of the law – none of these has really congealed into a hard body of jurisprudence. While that's not great for large corporate entities that rely on the stasis of jurisprudence in developing corporate profit models, it does create a number of possibilities for the little guy – both the small legal practitioner and the businessperson in the field.
Well, that's it for now. Beautiful day here in Colorado and with it being Mother's day and all, it's time to stop and smell the flowers.